Any of you heard of Alt Group? Or would they prefer ‘the’ Alt Group? You know, the guys that have just won the design category in Australian Creative’s Hotshop Awards.
- Alt Group’s Ben Corban & Dean Poole
Interestingly, an image search for Alt Group turns up more visual information than there is written available. Finally reaching their website my sign of relief turned into a chuckle. These guys are clearly too busy doing sensational work to have to be bothered with an online presence, but I sure wish they had one.
It’s Corban and Pool’s intelligence that grabs me and how beautifully they express what design is. The importance of ideas, the acknowlegement that thinking is a journey that uncovers ways of seeing and conveying the world creatively and commercially.
In a 2009 interview with ProDesign, Dean Poole said: ‘”I still believe in what Greer Twiss said: “You fail as an educator if a student doesn’t leave the system with their own inquiry.” They don’t have to make great stuff; you don’t have to have good ideas. You just have to be able to change the world, which means that you’ve got to have a way of viewing, or having an inquiry, that is personal to you. I don’t care if you’re pumping coffee as long as you’ve got an inquiry.”
2009 was a year of 57 design awards for Alt Group that included a Red Dot Grand Prix, ADC Cold Cube, Cannes Silver Lion, One Show Silver and Bronze Pencils, a Webby Award and a Stringer Award at the DINZ Best Awards.
I reckon you should all beware! Please visit ProDesign to see the full transcript of the interview and more examples of Alt Group’s work.
http://prodesign.co.nz/interview-alt-group/2009/10/15/
